Lorenzo Bennassar.
Brand Experience.

Crafts

I work with brands to reimagine ways for people to experience them.

I don’t know what we will do next. But I know it will be amazing.
Because it’s always been.

Creative strategy

Defining how to move people.
It's right there, next to falling in love.


Events

So far, it's probably the best place
to actually feel a brand. Literally.


Online everything

The fastest paced environment
where rules are yet to be set.


Branding

May this be the begining of
so many stories to be told.


Design

Every single opportunity
to create a new touch point.


Motion

A natural storytelling place
to reach people’s hearts.


Graphic

Carefully crafted
lasting statements.



Works

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About


Lorenzo Bennassar

After 10+ years working in some of the best advertising agencies around the world, I started a multidisciplinary career working also directly for Brands, Startups, Architects, Event Companies, Scenario Designers, a Creative Pastry Chef, a Flamenco Singer, and a Bullfighter.

Former Chief Creative Officer of the Andalusian Information Society Plan, the biggest online social project yet to be funded by the European Economic Community, from 2006 to 2009.

For the last 10 years, I worked as consultant brand experience creative director for both creative companies and brands in the US, Europe, South America and the Middle East, where I have directed teams of up to 60 people.

Since August 2019, I am Creative Brand Design Lead at Lilium, a revolution in sustainable, high-speed regional air mobility service that is powered by the all-electric, vertical take-off and landing Lilium Jet.

To find out more about my carreer click here

Selected brands

Market leaders, forward-thinking brands from around the world I'm proud to have partnered with forging high-performance and engaging brand communication that pushes the boundaries of establishment.

Clients in almost every industry sector in countries like USA, Chile, Italy, Spain, Russia, China, UK, Peru, Mexico, Brasil, Qatar, UAE, Turkey, Germany as well as worldwide campaigns:

20minutos Newspaper, American Express, Alto Las Condes Shopping Center, Antena3 TV, Australian Sportswear, Barclays Bank, BBVA Bank, BoutiqueHomes, British Airways, Bullfighter Javier Conde, Camper Shoes, Canal+, Coca Cola, Valencia Tourism Board, Andalucía Innovation Ministry, Crucial Memory, Diageo, Escribá Creative Pastry, Extenda Foreign Promotion Andalusian Agency, Fiat, Ford Motor Company, Forbes Magazine, Gastón y Daniela Fabrics, Hawaianas, Icex Spanish Foreign Trade Institute, INDRA, Johnson&Johnson, KFC, kiDDia, Lilium, Mademsa Home Appliances, Maireles Realty, Metro de Madrid, Metro de Sevilla, Mondelez International, Nokia, Olga Lingerie, Olivetti, ONCE Spanish Blind Association, ONO Telecomunications, Opel, Oriflame, ORT TV, Panama Jack, Panasonic, Pepe Jeans London, Playboy Magazine, Philip Morris, Rank Group, Reebok, Repsol, Santander Bank, Seville Mayor Ignacio Zoido, Sony, TechTV, Tele5 TV, Telefónica, Televisión Española, Turespaña, Unilever, Vázquez Consuegra Architects, Vodafone, Xclus Winery, Xtraice...


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Recognition

Featured in 14 countries from 5 continents my work received many awards, among which I would like to highlight the Honorific Award by the University of Valladolid and 5 candidacies to the Spanish National Design Award, the highest achievable recognition to design and art direction by appointment to his majesty King Felipe VI of Spain.

AwardsNew York Festivals
New York Type Director´s Club.
Festival de Gráfica "El Mercurio".
Asociación de directores de Arte y Diseñadores Gráficos. Laus.
Honorific Career Award by the University of Valladolid.
Spanish National Design Award Candidate in 2010, 2011, 2015, 2016 and 2017.

Media appearances TVE "Spain's most influential motion graphics designers" interview.
TVE "Latinamerican Advertising Award" interview.
New York Art Direction Magazine.
Select A. Graphic design from Spain Book.
Select B. Graphic design from Spain Book.
Fheel Blog.
SevillaWorld online magazine.
Malaga Fine Arts University Magazine.


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Lab

  • TransparentFaces

    Transparent Faces is a project originally conceived with Photographer Alberto Garcia Puras as a research exercise. It could easily end up as part of the next advertising campaign of telecommunications brand, hanging on a contemporary art gallery or, why not, kept in the "never gone further projects" drawer.

    It's always refreshing to find passionate professionals to explore the amazing possibilities of creativity through the wonders of digital technology.

    You can find more at TransparentFaces.com.

  • Loggistica

    A crowdsourced community that connects those who want to send things with those who travel all over the world collecting and delivering these things to their recipients. From a package with an old clock full of memories, or a ton of tomatoes that the next day will become a delicious salad to garnish a family meal.

    Thousands of trucks travel the world sometimes with only half the load. That is a valuable and wasted space that a well-organized community can turn into something useful for all.

    Still on the beta version and hope one day to share it with the world.

    You can find more at Loggistica.com.

  • How do you feel today?

    Sometime ago I asked a friend his opinion about my website. And he gave me some valuable feedback, but the most relevant one was that the website was not interactive enough. Very nice, great work, smooth scrolling and layer playing (he said :-)… But it’s all about you. And nowadays there’s got to be some interaction, some participation, or else the website will feel unfinished. I couldn’t agree more.

    Well, it took more time than I would have wanted to, and I’m sure this is not what my friend meant, but it’s a beginning. A way to interact with you. Sharing all the many references I find online everyday in a way you can enjoy them according to the way you feel that day.

    You can find more at you.lorenzobennassar.com.

  • Sounds of the Holy Week

    After experiencing such a strong human manifestation of passion for many years as the Holy Week in Seville, Spain, one day I heard a radio promotion of it made out of the combination of the sounds of a choir (as a background music) and the people that carries the religious images and it simply blew my mind. So I decided to create a project that aimed to bring live on site that combination of sounds.

    That's how this experimental project was born. I contacted 2 of the world's best Choirs (Academy of Saint Martin in the fields and the Donostia Orpheum) and surprisingly enough they loved it and acceped to be included as part of the project. It has never become a reality YET because the Holy Week in Seville is a quite traditional unmovable matter, but I'm still hoping one day it will become a happen.

    You can find more at sonidosdelasemanasanta.com.

  • Online Store

    For several years now I've been involved in UX and UI creative direction and some of it has been related to ecommerce. So one day I decided there was no better way to truly understand what that involves than to create my own online store.

    And thanks to such platforms as Society6 and many others plus just a little bit of basic html knowledge, today it is amazingly easy to do so.

    It is meant to be more of an self learning experiment than a business, but as the New York Lotto use to claim: "Hey you never know."

    You can find more at shop.lorenzobennassar.com.

  • Blog

    I obviously spend a lot of time surfing the net. And sometimes I get enough quality time and the right amount of words to share some of the things I find interesting. It doesn't happen as often as I whish but it's always there as a nice platform to share ideas, thoughts and specially great resources with the world and myself. It's turned out to be a great place to publicly thank many people that has helped me along my career.

    You can find more at blog.lorenzobennassar.com.

BENNASSAR

Lorenzo Bennassar.
Brand Experience.

Crafts

I work with brands to reimagine ways for people to experience them.

I don’t know what we will do next. But I know it will be amazing.
Because it’s always been.

Creative strategy

Defining how to move people.
It's right there, next to falling in love.


Events

So far, it's probably the best place
to actually feel a brand. Literally.


Online everything

The fastest paced environment
where rules are yet to be set.


Branding

May this be the begining of
so many stories to be told.


Design

Every single opportunity
to create a new touch point.


Motion

A natural storytelling place
to reach people’s hearts.


Graphic

Carefully crafted
lasting statements.



Works

{{ showMoreText }}


About


Lorenzo Bennassar

After 10+ years working in some of the best advertising agencies around the world, I started a multidisciplinary career working also directly for Brands, Startups, Architects, Event Companies, Scenario Designers, a Creative Pastry Chef, a Flamenco Singer, and a Bullfighter.

Former Chief Creative Officer of the Andalusian Information Society Plan, the biggest online social project yet to be funded by the European Economic Community, from 2006 to 2009.

For the last 10 years, I worked as consultant brand experience creative director for both creative companies and brands in the US, Europe, South America and the Middle East, where I have directed teams of up to 60 people.

Since August 2019, I am Creative Brand Design Lead at Lilium, a revolution in sustainable, high-speed regional air mobility service that is powered by the all-electric, vertical take-off and landing Lilium Jet.

To find out more about my carreer click here

Selected brands

Market leaders, forward-thinking brands from around the world I'm proud to have partnered with forging high-performance and engaging brand communication that pushes the boundaries of establishment.

Clients in almost every industry sector in countries like USA, Chile, Italy, Spain, Russia, China, UK, Peru, Mexico, Brasil, Qatar, UAE, Turkey, Germany as well as worldwide campaigns:

20minutos Newspaper, American Express, Alto Las Condes Shopping Center, Antena3 TV, Australian Sportswear, Barclays Bank, BBVA Bank, BoutiqueHomes, British Airways, Bullfighter Javier Conde, Camper Shoes, Canal+, Coca Cola, Valencia Tourism Board, Andalucía Innovation Ministry, Crucial Memory, Diageo, Escribá Creative Pastry, Extenda Foreign Promotion Andalusian Agency, Fiat, Ford Motor Company, Forbes Magazine, Gastón y Daniela Fabrics, Hawaianas, Icex Spanish Foreign Trade Institute, INDRA, Johnson&Johnson, KFC, kiDDia, Lilium, Mademsa Home Appliances, Maireles Realty, Metro de Madrid, Metro de Sevilla, Mondelez International, Nokia, Olga Lingerie, Olivetti, ONCE Spanish Blind Association, ONO Telecomunications, Opel, Oriflame, ORT TV, Panama Jack, Panasonic, Pepe Jeans London, Playboy Magazine, Philip Morris, Rank Group, Reebok, Repsol, Santander Bank, Seville Mayor Ignacio Zoido, Sony, TechTV, Tele5 TV, Telefónica, Televisión Española, Turespaña, Unilever, Vázquez Consuegra Architects, Vodafone, Xclus Winery, Xtraice...


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Recognition

Featured in 14 countries from 5 continents my work received many awards, among which I would like to highlight the Honorific Award by the University of Valladolid and 5 candidacies to the Spanish National Design Award, the highest achievable recognition to design and art direction by appointment to his majesty King Felipe VI of Spain.

AwardsNew York Festivals
New York Type Director´s Club.
Festival de Gráfica "El Mercurio".
Asociación de directores de Arte y Diseñadores Gráficos. Laus.
Honorific Career Award by the University of Valladolid.
Spanish National Design Award Candidate in 2010, 2011, 2015, 2016 and 2017.

Media appearances TVE "Spain's most influential motion graphics designers" interview.
TVE "Latinamerican Advertising Award" interview.
New York Art Direction Magazine.
Select A. Graphic design from Spain Book.
Select B. Graphic design from Spain Book.
Fheel Blog.
SevillaWorld online magazine.
Malaga Fine Arts University Magazine.


{{ awardsShowMoreCopy }}


Lab

  • TransparentFaces

    Transparent Faces is a project originally conceived with Photographer Alberto Garcia Puras as a research exercise. It could easily end up as part of the next advertising campaign of telecommunications brand, hanging on a contemporary art gallery or, why not, kept in the "never gone further projects" drawer.

    It's always refreshing to find passionate professionals to explore the amazing possibilities of creativity through the wonders of digital technology.

    You can find more at TransparentFaces.com.

  • Loggistica

    A crowdsourced community that connects those who want to send things with those who travel all over the world collecting and delivering these things to their recipients. From a package with an old clock full of memories, or a ton of tomatoes that the next day will become a delicious salad to garnish a family meal.

    Thousands of trucks travel the world sometimes with only half the load. That is a valuable and wasted space that a well-organized community can turn into something useful for all.

    Still on the beta version and hope one day to share it with the world.

    You can find more at Loggistica.com.

  • How do you feel today?

    Sometime ago I asked a friend his opinion about my website. And he gave me some valuable feedback, but the most relevant one was that the website was not interactive enough. Very nice, great work, smooth scrolling and layer playing (he said :-)… But it’s all about you. And nowadays there’s got to be some interaction, some participation, or else the website will feel unfinished. I couldn’t agree more.

    Well, it took more time than I would have wanted to, and I’m sure this is not what my friend meant, but it’s a beginning. A way to interact with you. Sharing all the many references I find online everyday in a way you can enjoy them according to the way you feel that day.

    You can find more at you.lorenzobennassar.com.

  • Sounds of the Holy Week

    After experiencing such a strong human manifestation of passion for many years as the Holy Week in Seville, Spain, one day I heard a radio promotion of it made out of the combination of the sounds of a choir (as a background music) and the people that carries the religious images and it simply blew my mind. So I decided to create a project that aimed to bring live on site that combination of sounds.

    That's how this experimental project was born. I contacted 2 of the world's best Choirs (Academy of Saint Martin in the fields and the Donostia Orpheum) and surprisingly enough they loved it and acceped to be included as part of the project. It has never become a reality YET because the Holy Week in Seville is a quite traditional unmovable matter, but I'm still hoping one day it will become a happen.

    You can find more at sonidosdelasemanasanta.com.

  • Online Store

    For several years now I've been involved in UX and UI creative direction and some of it has been related to ecommerce. So one day I decided there was no better way to truly understand what that involves than to create my own online store.

    And thanks to such platforms as Society6 and many others plus just a little bit of basic html knowledge, today it is amazingly easy to do so.

    It is meant to be more of an self learning experiment than a business, but as the New York Lotto use to claim: "Hey you never know."

    You can find more at shop.lorenzobennassar.com.

  • Blog

    I obviously spend a lot of time surfing the net. And sometimes I get enough quality time and the right amount of words to share some of the things I find interesting. It doesn't happen as often as I whish but it's always there as a nice platform to share ideas, thoughts and specially great resources with the world and myself. It's turned out to be a great place to publicly thank many people that has helped me along my career.

    You can find more at blog.lorenzobennassar.com.